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Author Topic: Humvee maker sues Activision over 'Call of Duty'  (Read 242 times)

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Online Asid

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Humvee maker sues Activision over 'Call of Duty'
« on: November 10, 2017, 04:17:27 AM »
Humvee maker sues Activision over 'Call of Duty'


FILE PHOTO - U.S. soldiers stand near a Humvee vehicle during the NATO Force Integration Unit inauguration event in Vilnius, Lithuania, September 3, 2015. REUTERS/Ints Kalnins

NEW YORK (Reuters) - The maker of Humvee military vehicles filed a lawsuit accusing Activision Blizzard Inc of reaping billions of dollars of revenue by incorporating its trademarks without permission in its flagship “Call of Duty” video game franchise.

In a complaint filed on Tuesday night in U.S. District Court in Manhattan, AM General LLC accused Activision of taking advantage of its goodwill and reputation in the “Humvee” and “HMMWV” marks by featuring them prominently in “Call of Duty,” and licensing related content for use in toys and books.


NEW YORK (Reuters) - The maker of Humvee military vehicles filed a lawsuit accusing Activision Blizzard Inc of reaping billions of dollars of revenue by incorporating its trademarks without permission in its flagship “Call of Duty” video game franchise.
FILE PHOTO - An attendee stands in front of the "Call of Duty Black Ops III" video game poster at the Sony PlayStation booth at the Electronic Entertainment Expo, or E3, in Los Angeles, California, United States, June 16, 2015. REUTERS/Lucy Nicholson

In a complaint filed on Tuesday night in U.S. District Court in Manhattan, AM General LLC accused Activision of taking advantage of its goodwill and reputation in the “Humvee” and “HMMWV” marks by featuring them prominently in “Call of Duty,” and licensing related content for use in toys and books.

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“Humvee” and “HMMWV” are short for High Mobility Multipurpose Wheeled Vehicles. AM General said it has made more than 278,000 Humvees.

Mary Osako, a spokeswoman for Activision, said on Wednesday that the company does not discuss pending litigation.

Activision has said “Call of Duty” last year was the world’s largest video game console franchise, and North America’s largest for the eighth straight year.

The franchise was launched in 2003, and sales had by 2016 topped 250 million units, with revenue exceeding $15 billion, according to the Santa Monica, California-based company.


But AM General said that success came “only at the expense of AM General and consumers who are deceived into believing that AM General licenses the games or is somehow connected with or involved in the creation of the games.”

AM General is owned by MacAndrews & Forbes Inc and Renco Group Inc, which are holding companies for the billionaires Ronald Perelman and Ira Rennert, respectively.

The South Bend, Indiana-based company said it wants compensatory, punitive and triple damages from Activision, after more than a year of communication failed to end the dispute.

Humvee-branded vehicles have been used for more than three decades by the U.S. military and in more than 50 countries, AM General said.

In recent months, they have been used in armed conflicts in Afghanistan and Iraq, and to provide relief to victims of Hurricane Harvey in Texas.

AM General has also produced a civilian vehicle, the Hummer.

The case is AM General LLC v Activision Blizzard Inc et al, U.S. District Court, Southern District of New York, No. 17-08644.


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Offline Greybriar

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Re: Humvee maker sues Activision over 'Call of Duty'
« Reply #1 on: November 10, 2017, 11:13:54 PM »
A ridiculous, greedy move by the Humvee maker. This being the U.S., however, they might win.
"Press on. Nothing in the world can take the place of persistence. Talent will not: Nothing is more common than unsuccessful men with talent. Genius will not: Unrewarded genius is almost a proverb. Education alone will not: The world is full of educated derelicts. Persistence and determination alone are omnipotent." --Calvin Coolidge

Offline zakblood

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Re: Humvee maker sues Activision over 'Call of Duty'
« Reply #2 on: November 14, 2017, 08:41:58 PM »
must admit it does sound a bit daft, then again, if someone can make more money out of it, why not, as the lawyers will get rich the same as the company :crazy

Online Asid

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Re: Humvee maker sues Activision over 'Call of Duty'
« Reply #3 on: November 14, 2017, 08:45:44 PM »
Activision would sue if the shoe was on the other foot  :Hammer

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